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Do you know the key challenges in eco-driving projects?

Transport strategy

The principles of eco-driving seem simple enough at first glance. But when it comes to managing the project in a company with a large
fleet of vehicles, there are several obstacles and challenges ahead that need to be mitigated and controlled.

 

CHALLENGE 1: ENGAGEMENT OF THE EMPLOYEES 

One of the first difficulties will be to get the engagement of the employees! Resistance to changes is quite common. Drivers often think this type of training is unnecessary and you will probably hear statements such as ”You will not teach me how to drive” or ”Ecodriving it is for old people”.
A typical comment is that “they have no choice”.

6 keys to a successful eco-driving project in a transport company

The problem is that we want to act on their behavior, and without their motivation and engagement, it will be difficult to achieve substantial improvements. This brings us to a second important challenge; we will try to change the reflexes of the individual. The repetitive actions of the driver while driving is more or less autonomous. There is no thoughtful decision-making. So sometimes, even if the driver is of goodwill,
his/her habits will take over. We will have to find a way to create a break of these habits. Common ways to do this is to offer the drivers coaching through systems or/and through training.

6 keys to a successful eco-driving project in a transport company
 

CHALLENGE 2: KEEP A BALANCE BETWEEN PRODUCTIVITY AND ECO-DRIVING

Another difficulty concerns the pressure of productivity. Too tight delivery plans will give priority to speed and could cause frustration for stressed drivers. The attitude of the driver will depend on the instructions he/she receives from the transport manager. It is therefore important to include the team of transport managers in the process.

6 keys to a successful eco-driving project in a transport company

 

CHALLENGE 3: KEEP THE RESULTS IN THE LONG RUN

According to the ADEME (the French environmental agency), training in eco-driving would generate 10% fuel savings, but would decrease to 3% after 1 year and would return to 0% after 2 years. So how can we try to maintain the results? Let's look into the different keys that will enable you to face these challenges and make your eco-driving program a success!

6 keys to a successful eco-driving project in a transport company

 

See upcoming blog articles where we present the keys to a successful project for eco-driving!

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